Webstreet

Creating a user-friendly platform for private market investments

Ruby on Rails UX Design Project Management

The Client

Webstreet is pioneering the world of private investing by providing users access to carefully curated private market assets, previously reserved for institutional investors. Through a user-friendly platform, they offer individuals the chance to explore unique investment opportunities, all while emphasizing ease of use, transparency, and accessibility.

The Problem

As Webstreet grew, they realized the need of support in three key areas to meet their high standards and continue scaling their platform effectively:

Design: The platform needed a more polished, user-centric experience to ensure seamless navigation and reinforce Webstreet's trust and transparency brand identity.
Project Management: Webstreet wanted a partner to manage and coordinate development tasks and allocation, permitting them to focus on strategic goals without worrying about the logistics of team management.
Engineering: With their Ruby on Rails application hosted on Heroku, Webstreet required a robust engineering team to maintain their platform, scale its infrastructure, and ensure high performance.

The Solution

Codelitt's dedicated team provided Webstreet with a comprehensive, scalable solution:

UX Research: The UX research phase involved gathering insights to understand user pain points and needs through user interviews. This feedback informed design decisions, ensuring that the platform enhancements directly addressed user expectations and improved overall satisfaction.
Design and User Experience Enhancements: The platform was redesigned with a modern, minimalist layout, reducing clutter and creating an open, user-friendly interface that makes navigation intuitive.
Effective Project Management: Our project managers became an extension of Webstreet's team, managing resources, and ensuring seamless communication.
Senior Engineering Support: Our experienced engineering team provided Webstreet with the technical strength needed to enhance and maintain their Ruby on Rails application on Heroku.

The Impact

Efficient Team Management: Webstreet no longer needed to handle team dynamics, as Codelitt's flexible staffing model provided the right resources at the right time.
Enhanced User Experience: With a redesigned, user-centric interface, Webstreet saw increased engagement, smoother interactions, and a rise in customer satisfaction.
Consistent Platform Performance: Through Codelitt's management of their Heroku-hosted Rails app, Webstreet experienced minimal disruptions and reliable performance.

Through a flexible, all-in-one partnership, Codelitt empowers Webstreet to achieve their vision avoiding the complexities of team and resource management. Looking ahead, Codelitt remains a trusted partner, ready to support Webstreet's future growth with new features, optimizations, and reliable infrastructure.