Fletcher was born as a 20% project here at Codelitt. While our clients are generally not related in many ways, they are all
large, and employ thousands of people. Because of this, we were able to gain some insight into some universal problems these
corporations face. A large issue that kept coming up was the fact that it was almost impossible for employees to document,
rate, and share their experiences of vendors. We found some of our clients were using spreadsheets, and some were using an
eccentric mix of productivity tools. Many employees did not even know these DIY solutions existed. A product that could
help these employees get the info they need would save thousands of wasted research hours, and would save the company money
from using bad vendors, while helping them easily find the best ones. It was because of this triple-threat of advantages that
we decided to go through with the build.
As of this writing, Fletcher already has 500 reviews, and Codelitt continues to add new and exciting features.
We recognized that employees spend way too much time searching for quality vendors for their projects. Employees would ask
around for recommendations, but there was no official channel set in place where they could all be centralized. Can we create
a system where people can create and view reviews for vendors? We ideated and prototyped with a simple brief in mind: To
create a flexible space for users to leave reviews on vendors, rate them, and share them with their colleagues.
The logo was constructed out of the idea that Fletcher helps employees move forward, and that it becomes more useful as the
network grows. This is symbolized visually with by the logo being an arrow pointing up and to the right, and constructed of
multiple connected nodes. Once the brand was set, we begun work on the UX for the platform. Our main aim for the platform was
ease of use and a quick way to provide access to the information. We strategized the division of content based on the user’s
experience, so that the app’s dashboard was populated with the most highly rated vendors and latest reviews posted by other
users. We organized a tagging system which let users categorize their information and own their experience, as well as allowing
them to bookmark items and create collections amongst other things. Fletcher continues to grow even today, with new features that
aim to improve the user’s experience even further, and provide them with a platform from where to share and connect with other
By creating a clean and crisp UI, we provided Fletcher with the opportunity to empower employees with each others’ experiences
and add value to their decisions. People are central to this platform, and this was achieved by carefully creating a tool where
users could connect with each other and obtain valuable information.
When implementing Fletcher, the end vision was to make it an open platform for innovation management in complex corporate
setups. To achieve this, Fletcher is structured as a backend system that is open to third parties through a RESTful API,
where the first interface is a Single-Page web application (SPA).
Ruby on rails
End-to-end commercial real estate transaction management.
Augmented reality takes on commercial real state.
Connecting media producers to leading experts.